Effective content management is essential for providing an exceptional digital experience in e-commerce. Our Content Management System (CMS) allows you to design, maintain, and optimize your website’s content easily, tailored for specific customers, customer groups, localizations, and websites. Moreover, our innovative built-in AI solution streamlines content creation and management, making it easier than ever before.
This Content Management course will provide you with advanced tools to manage your business content, organize product inventory, customize your website storefront theme, and choose the layout for the product page details. You’ll learn how to write and format content in the OroCommerce application using native Oro widgets, content blocks, templates, AI solutions, and our WYSIWYG editor, which enables adding headlines, images, and clickable links to your landing pages and doing a number of backstage optimization, like SEO.
You will also learn best practices for implementing engaging content across multiple pages and diversifying content for different audiences and localizations, aligning with your business strategy.
The course includes six modules that will elaborate on building product catalog structure via a web catalog, designing unique storefront appearances and landing pages for your website, and mastering our WYSIWYG editor.
By the end of the course, you will be able to
- Build content for your unique website, organize large product stocks, and design unique layouts through a multitude of native Oro widgets, content blocks, and an advanced WYSIWYG editor.
- Enhance and customize your navigation and storefront menus with a new theme configuration feature to create a user-friendly and intuitive store.
- Ensure your products are accessible online, trusted by your web store visitors, and convert well.
- Create an SEO-friendly website by optimizing it with in-built SEO tools to increase the quantity and quality of traffic to your website through organic search engine results.
The knowledge you gain will improve both your and your company’s effectiveness.
At the end of the course, you will be offered to take a quiz and check how successfully you have acquired new knowledge.