One of the biggest challenges for the merchant is managing web store product data. Multiply this by two or more if you manage more than one storefront and work internationally. Product information and eCatalog management are integral parts of the effective online experience that affect SEO and website navigation. The same goes for product pricing, especially if you work in B2B. The same product can have different prices depending on who is buying them – an individual, a group of customers, a large company, or a wholesaler merchant. Maintaining correct pricing information is essential because you’ll want to ensure accurate pricing displays online for the right customers.
All in all, by building a solid catalog of products and learning how to manage and keep track of products and pricing, you are getting one step closer to enhancing your customer shopping experience, making sure that your web store is not only up to customer standards but is helping your business grow. We have developed this Product Management Course to help you achieve just that.
This course consists of four modules that will describe and illustrate how to work with OroCommerce’s master catalog, manage inventory, personalize the product catalog, and set up flexible pricing.
By the end of the course, you will be able to:
- Create a product catalog and populate it with products
- Understand how to configure product visibility
- Configure product-related settings in the back-office that affect product representation in the storefront
- Import products in a logical sequence
- Import inventory and prices
- Work with different inventory options
- Keep track of product availability in one or several warehouses
- Create price lists and build expressions
- Schedule temporary or permanent price changes
- Work with price selection strategies
- Override the automatically assigned price with the manually adjusted value
- Work with inventory options and price list fallback
To make sure that illustrations of features and their steps are clear, we will be introducing context that will run through the course. All examples will be based on a US-based store selling security equipment both to individual customers, and businesses.
You can test what you’ve learned by taking a quiz once you complete the course.